This brand identity survived rain, dust, and someone spilling chai on it

The Vision Oh! My Chaa sets out to be the city’s slow‑pulse salon, the sole choice for quality tea time and a platform where art, philosophy, and chaye merge. One sip is meant to wake an examined life: every table doubles as a canvas for fresh ideas. The Challenge Build one brand fluent in two […]

Canvas and Caffeine Artful Arabica

The Vision Art × Coffee treats every roast like an exhibition piece. Coffee and art share one pulse – experience distilled into physical form. Each batch should feel like stepping into a pocket‑gallery where flavour meets visual surprise. The Challenge Create a brand that never repeats itself. The identity had to evolve for every artist […]

Built From Light: Reframing a Women’s Film Festival in South Asia

The baseline is unequal. In the top-grossing films of 2022, women made up about 24 percent of key behind-the-scenes roles and only 18 percent of directors. Ninety-three percent of those films had no woman cinematographer. The 2023 update shows slippage in several categories. Festivals at the top end of the circuit have inched forward, but […]

From a park jam to a traveling identity system

Before the beat Islamabad is tidy and restrained. Streets behave. Buildings mind their edges. After years of headlines filled with blasts, sirens, and security checks, a lot of people learned to live slightly smaller in public. The nervous system does what it must. You scroll. You rush home. You keep the volume down. DCI appears […]

Framing the Frame: The Radical Minimalism of Gallery Bogart

Cultural Context Major U.S. museum collections skew heavily white and male. A widely cited analysis across 18 museums found artists to be 85.4% white and 87% men, with Hispanic and Latinx artists at roughly 2.8%. Set that against the country’s demographics, where Hispanics account for about 19.5% of the population, and you get the gap […]

How to brand the city’s best kept secret for culture hungry youth?

The Vision Secret Sky set out to bottle the spirit of Islamabad, good food, live music, open minds, on a slightly raised patio beside F-10’s central park. The brief: create a hip “outdoor setting under a poetic sky, designed to delight the appetite and be a source of good vibes for the customer’s soul.” The […]